With the 10 years anniversary of Pure Perfection — a crossmedia agency for corporate and event communication based in Wiesbaden, Düsseldorf and Berlin — the corporate design has been updated and further developed. As an apparent visual step the Pure logo has got simplified, consisting only of the Pure wordmark with its circle and omitting the addition [Perfection]. 

The idea for the new key visual is based on a dynamically rotating element derived from the circular outline of the logo. The motion blur generated by the rotation and the interplay with coloured light make the object visible in a nearly dematerialized and translucent state. The image sequence shows individual states of motion at defined exposure times.

On the occasion of its 100th anniversary, the BMW Group launched the rad°hub, an international and interdisciplinary format to explore the challenges of an increasingly mobile society and to shape the future of mobility.

The visual concept is based on the functionality of a technical membrane that interacts with the environment – here the internal and external world of the company. The membrane itself consists of multiple levels and ever smaller particles (cells), each representing an idea. The hexagonal shape forms the natural building structure as the most efficient use of space and allows individual cells to interlock in different sizes.

The center of the event was a built as a rotunda and realised as a 360° circumferential projection.

Digital Black, a vision in fluid origination.

For the Senior Executive Convention, the annual international Executive Conference of Continental AG, the visual appearance and the accompanying event communication in print and motion design has been developed since 2011. The design concept builds on each other and draws its formal character from the general topic of a successfully growing company in the conflict area between globalisation and digitisation.

Under the claim ‘Values Create Value’, the visual idea of a networked company was launched. Over time, the image of the network has been formally developed, changed and refined, and new associative key visualisations to the fundamental message of each conference were created.

Since 2017 we have accompanied the development of the interior design and the structural planning of the event and stage concept.

Nishith Desai Associates is a research-oriented international law firm based in Mumbai with offices in India, Singapore and the USA. The firm specialises in strategic legal and tax advice in international law.

The corporate appearance includes the visual concept as well as the design of the logo and business stationary.  The key element is the wave, which is used abstractly as a corporate image and a graphic element. The aspect of riding on a wave from a professional point of view gives the visual meaning. In addition, the wave is formed from the initials [ND] of the founder Nishith Desai.

Nishith Desai Associates also hosts webinars and visitor events for its clients and followers, for which event visuals, logos and accompanied media are designed.

Launched as the Global Grameen Meeting by The Grameen Creative Lab and then continued as the Global Social Business Summit, the conference had established itself as an international forum for formulating and implementing social business goals with representatives from politics and business.

The graphic and visual appearance, the logo and the accompanying event communication in print and motion design were developed. With The Grameen Creative Lab as hosting event partner, the ‘Grameen Tree’ first found its interpretation and application as a design element. In the following re-design, the image finally turned away from this reference in order to illustrate the idea of growing and interconnected cells in free play with circular elements.

The calendar ‘Spot on’ sets the stage for the machine – the heart of the printing industry. This Promotions-Kalender has been designed for PrintPromotion, an organisation that promotes the printing and paper processing industry. The photographic motifs were realised as light paintings with long exposures.

As complementary graphical levels, the twelve chronological calendars are integrated into the overall composition. In a playful form, a reference is made to the individual motifs and their image axes and colours. Design and printing finishing beyond four-colour printing create a new connection between the image of the machine and its photographic realisation.

Each photographic motif thus finds its interpretation in another image layer, in the sense of a specific signature. This already finds its announcement in the cover page, where design elements of each months are cited on dark grey cardboard with different embossings and color accents.

With the motto ‘We Create Chemistry’, the BASF Group Conference took place as an international management meeting of BASF. For the event we developed and realised the visual and motion design.

Representing BASF and its locations, a large number of cubes form dynamic network formations and build the motto ‘We Create Chemistry’. The image of the network was finally complemented with the ‘BASF Face’, which consists of the participants’ portraits captured at the conference venue and becomes the final image of the event.

The Grameen Creative Lab was founded by Nobel Peace Laureate Professor Muhammad Yunus with the vision of spreading the idea of social business worldwide to overcome poverty.

A central visual element is the Grameen Tree, which consists of a multitude of interlinked tree elements of the Grameen logo, similar to the principle of a Mandelbrot tree. The stylised tree element of the logo visualises a seed or root out of which a tree grows and its branches bear fruit.

In corporate communications sustainability and social responsibility are reflected in the haptics and look and feel, such as the use of warm and earthy colours as well as high-quality and environmentally friendly paper. The visual appearance has been extended with the Grameen Flower and the YY logo (‘Yunus & You’), which is displayed  on printed paper as embossing in braille.