CORPORATE AND VISUAL DESIGN
circ responsibility, today part of circ gmbh, was originally founded as a joint venture with Professor Muhammad Yunus and the Grameen Organization and was active in the fields of responsibility consulting and responsible investing with the vision of spreading the idea of social business worldwide.
A central design element is the stylised and wave-like moving water as it is triggered by a drop of water. This image symbolises the serenity and the power of water to change things over time. Sustainability and responsibility are also perceived in the haptics and look and feel in corporate communications. On high-grade and environmentally friendly paper, the word ‘responsibility’ is displayed as embossed braille and the logo signet in the form of an Aramaic ‘r’ – similar to a semicolon – is punched into the paper.