Continental. Senior Executive Convention
EVENT COMMUNICATION, VISUAL AND GRAPHIC DESIGN. 2011–2018

For the Senior Executive Convention, the annual international Executive Conference of Continental AG, the visual appearance and the accompanying event communication in print and motion design has been developed since 2011. The design concept builds on each other and draws its formal character from the general topic of a successfully growing company in the conflict area between globalisation and digitisation.

Under the claim ‘Values Create Value’, the visual idea of a networked company was launched. Over time, the image of the network has been formally developed, changed and refined, and new associative key visualisations to the fundamental message of each conference were created.

Since 2017, we have been accompanying the development of the interior design and the structural planning of the event and stage concept.