Global Social Business Summit

Launched as the Global Grameen Meeting by The Grameen Creative Lab and then continued as the Global Social Business Summit, the conference had established itself as an international forum for formulating and implementing social business goals with representatives from politics and business.

The graphic and visual appearance, the logo and the accompanying event communication in print and motion design were developed. With The Grameen Creative Lab as hosting event partner, the ‘Grameen Tree’ first found its interpretation and application as a design element. In the following re-design, the image finally turned away from this reference in order to illustrate the idea of growing and interconnected cells in free play with circular elements.