Pure (Perfection)

With the 10 years anniversary of Pure Perfection — a crossmedia agency for corporate and event communication based in Wiesbaden, Düsseldorf and Berlin — the corporate design has been updated and further developed. As an apparent visual step the Pure logo has got simplified, consisting only of the Pure wordmark with its circle and omitting the addition [Perfection]. 

The idea for the new key visual is based on a dynamically rotating element derived from the circular outline of the logo. The motion blur generated by the rotation and the interplay with coloured light make the object visible in a nearly dematerialized and translucent state. The image sequence shows individual states of motion at defined exposure times.