With the 10 years anniversary of Pure Perfection — a crossmedia agency for corporate and event communication based in Wiesbaden, Düsseldorf and Berlin — the corporate design has been updated and further developed. As an apparent visual step the Pure logo has got simplified, consisting only of the Pure wordmark with its circle and omitting the addition [Perfection]. 

The idea for the new key visual is based on a dynamically rotating element derived from the circular outline of the logo. The motion blur generated by the rotation and the interplay with coloured light make the object visible in a nearly dematerialized and translucent state. The image sequence shows individual states of motion at defined exposure times.

The Grameen Creative Lab was founded by Nobel Peace Laureate Professor Muhammad Yunus with the vision of spreading the idea of social business worldwide to overcome poverty.

A central visual element is the Grameen Tree, which consists of a multitude of interlinked tree elements of the Grameen logo, similar to the principle of a Mandelbrot tree. The stylised tree element of the logo visualises a seed or root out of which a tree grows and its branches bear fruit.

In corporate communications sustainability and social responsibility are reflected in the haptics and look and feel, such as the use of warm and earthy colours as well as high-quality and environmentally friendly paper. The visual appearance has been extended with the Grameen Flower and the YY logo (‘Yunus & You’), which is displayed  on printed paper as embossing in braille.

circ responsibility, today part of circ gmbh, was originally founded as a joint venture with Professor Muhammad Yunus and the Grameen Organization and was active in the fields of responsibility consulting and responsible investing with the vision of spreading the idea of social business worldwide.

A central design element is the stylised and wave-like moving water as it is triggered by a drop of water. This image symbolises the serenity and the power of water to change things over time. Sustainability and responsibility are also perceived in the haptics and look and feel in corporate communications. On high-grade and environmentally friendly paper, the word ‘responsibility’ is displayed as embossed braille and the logo signet in the form of an Aramaic ‘r’ – similar to a semicolon – is punched into the paper.