On the occasion of its 100th anniversary, the BMW Group launched the rad°hub, an international and interdisciplinary format to explore the challenges of an increasingly mobile society and to shape the future of mobility.

The visual concept is based on the functionality of a technical membrane that interacts with the environment – here the internal and external world of the company. The membrane itself consists of multiple levels and ever smaller particles (cells), each representing an idea. The hexagonal shape forms the natural building structure as the most efficient use of space and allows individual cells to interlock in different sizes.

The center of the event was a built as a rotunda and realised as a 360° circumferential projection.

For the Senior Executive Convention, the annual international Executive Conference of Continental AG, the visual appearance and the accompanying event communication in print and motion design has been developed since 2011. The design concept builds on each other and draws its formal character from the general topic of a successfully growing company in the conflict area between globalisation and digitisation.

Under the claim ‘Values Create Value’, the visual idea of a networked company was launched. Over time, the image of the network has been formally developed, changed and refined, and new associative key visualisations to the fundamental message of each conference were created.

Since 2017 we have accompanied the development of the interior design and the structural planning of the event and stage concept.

Launched as the Global Grameen Meeting by The Grameen Creative Lab and then continued as the Global Social Business Summit, the conference had established itself as an international forum for formulating and implementing social business goals with representatives from politics and business.

The graphic and visual appearance, the logo and the accompanying event communication in print and motion design were developed. With The Grameen Creative Lab as hosting event partner, the ‘Grameen Tree’ first found its interpretation and application as a design element. In the following re-design, the image finally turned away from this reference in order to illustrate the idea of growing and interconnected cells in free play with circular elements.

With the motto ‘We Create Chemistry’, the BASF Group Conference took place as an international management meeting of BASF. For the event we developed and realised the visual and motion design.

Representing BASF and its locations, a large number of cubes form dynamic network formations and build the motto ‘We Create Chemistry’. The image of the network was finally complemented with the ‘BASF Face’, which consists of the participants’ portraits captured at the conference venue and becomes the final image of the event.