The Grameen Creative Lab
CORPORATE AND VISUAL DESIGN
The Grameen Creative Lab was founded by Nobel Peace Laureate Professor Muhammad Yunus with the vision of spreading the idea of social business worldwide to overcome poverty.
A central visual element is the Grameen Tree, which consists of a multitude of interlinked tree elements of the Grameen logo, similar to the principle of a Mandelbrot tree. The stylised tree element of the logo visualises a seed or root out of which a tree grows and its branches bear fruit.
In corporate communications sustainability and social responsibility are reflected in the haptics and look and feel, such as the use of warm and earthy colours as well as high-quality and environmentally friendly paper. The visual appearance has been extended with the Grameen Flower and the YY logo (‘Yunus & You’), which is displayed on printed paper as embossing in braille.